Black Expo
Overview
The assignment and the idea behind the work.
THRD shaped the concept and digital experience for Black Expo, creating an energetic platform designed to make each event, its purpose, and its community visible.
- Client
Black Expo
- Year
2026
- Services
Brand Development, Event Marketing, Apparel Design
Design direction
Bold event design with culture and community at its center.
The visual direction uses bold contrast and clear hierarchy to organize information while keeping the experience active and culturally relevant.
Each event pushes the Black Expo brand forward to expand the reach and brand recognition. Each year we add a new layer to the brand.
The outcome
Recognition that carries from one event to the next.
Black Expo’s event marketing, digital presence, and apparel are the core areas where the audience is introduced to each event and program. Clear information helps people understand what’s happening and how to take part, while a connected visual identity connects one event to the next. The brand identity follows a plan that builds on itself year after year to entertain and empower culture.
Make the next move