Jamestown Diner
Overview
The assignment and the idea behind the work.
THRD developed a bold identity system for Jamestown Diner, based off giving the new restaurant a recognizable foundation across signage, menus, merchandise, and launch communications.
- Client
Jamestown Diner
- Year
2026
- Services
Logo, Branding, Merch Design
Design direction
An identity rooted in Jamestown’s outdoor culture.
The visual direction draws from the character of Jamestown and a community that are outdoorsy...
A flexible logo and supporting graphics give the team a consistent system that can move from the building to the table and into seasonal merchandise.
The outcome
A new diner with a connection to outdoor living.
Jamestown Diner leans into its heritage to introduce itself across signage, menus, merchandise, and launch communications. Rooting the identity in the area’s outdoor culture gives the new restaurant a connection to the community.
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