Katilyst
Overview
The assignment and the idea behind the work.
THRD created a focused visual identity and brand direction for Katilyst, building a presence designed to communicate tech programs and importance.
- Client
Katilyst
- Year
2024
- Services
Logo Design, Brand Identity
Design direction
A bold visual identity for technology and change.
The identity balances a strong, contemporary point of view with enough flexibility to work across digital and everyday brand applications. Visible in the gradient color change of the icon.
The logo is supported by a clear, usable branding system that gives the organization a consistent presentation.
The outcome
Connecting each technology program back to Katilyst.
Katilyst recognizable identity connects its technology programs and communications to their purpose. The logo and adaptable visual elements give the team a consistent way to introduce its work across digital and everyday materials. As new programs and messages are developed, they can build on that familiarity, helping audiences connect each initiative with the organization.
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